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Berytech Hosts Lunch Debate on Social Media |
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 On May 11, 2011, Berytech hosted a lunch-debate featuring Patrick Attallah, CEO of 90:10 Middle-East in the presence of a full house of entrepreneurs as well as special guests.
The discussion centered around the merits of using Social Media as an integrated communication tool which should also be consistent with off-line communication methodologies and tools.
Testifying on the importance of Social Media in doing business today, Attallah highlighted that 66% of businesses worldwide are increasing expenditures in social media while $1.5M businesses already have active Facebook pages. But he advised entrepreneurs against jumping into social media without planning first, and failing to demonstrate commitment, call for action and subsequent engagement.
A slide presentation was followed by an interactive session of Q&A in which resident entrepreneurs shared their concerns regarding the topic.
To view or download the full presentation please click here:
http://slidesha.re/mMDDld
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Following the launch of the Global Social Venture Competition, Daniele Diab, Founder of Myschoolpulse, was selected by ESSEC Business School, for having the best social entrepreneurship project amongst applicants from Lebanon and the region, in 2011, thus, having the opportunity to benefit from a targeted coaching program and technical assistance to develop the project successfully. 
