remark offers services that complement each other, and helps deliver results based on an expert understanding of several markets and industries, and more importantly of its client's environments.

The idea behind the name remark mirrors the concept behind the company itself; it does not only refer to research and marketing (Research Marketing) but also the meaning of the word itself reflects what it aspires to offer its clients. Derived from the French word “remarque” or “remarquer,” it refers to the dual act of noticing while expressing an opinion or judgment.

remark’s mission is to provide highly analytical research and industry reporting coupled with marketing and communication consulting services to help clients launch and re-position new products, or just simply communicate better, both internally and externally. At remark, we believe that any advice and counseling provided to clients, any marketing and communication strategy, and any future business planning starts with a thorough understanding of the environment at a macro and micro level.

remark’s services are therefore twofold, starting with research and industry analysis services, based on which marketing and communication advice can be provided.

1. Research and Industry Analysis:

As an industry expert, remark provides in-depth analysis across a variety of sectors in the Middle East in which we have a wealth of experience and expertise. These include:

• Telecom Services
• Consumer Finance
• Luxury Goods
• Consumer Electronics
• Travel and Tourism
• Pharmaceuticals

Markets covered include, without being limited to the following

• UAE
• Saudi Arabia
• Lebanon
• Syria
• Egypt
• Morocco
• Oman

The company’s fresh approach aims at helping clients understand the future of these industries and where they are heading, in order to identify opportunities for new product launches, concepts, investment opportunities or even the need to divest.

remark has a vast network of contacts in various sectors across key Middle Eastern markets to always help clients get insightful opinions and input from industry professionals, and to better understand and analyze markets. Expert opinion is integrated in the analysis to help provide accurate forecasts.

What remark offers

• Analytical reports that evaluate and explore industries in-depth, as well as zoom-in on all subsectors of the corresponding industry

• Competitive analysis of key market players

• Background research needed for the development of business plans

• Specific research required prior to the development of major advertising, CSR and other communication campaigns

2. Marketing Consulting:

Based on a wealth of experience in marketing and communication, remark has the backbone and capabilities to help clients launch new products, reposition their current brands or simply communicate in a better and more effective way. remark develops strategies that touch on the diverse aspects of marketing and communication, and help clients implement these strategies effectively, based on a thorough understanding of the market that stems from research experience and industry knowledge.

What remark offers

• Marketing strategies that can help clients increase sales and achieve a sustainable competitive advantage

• Product and corporate positioning and re-positioning strategies

• A marketing plan including specific actions to successfully implement the strategy

• Internal communication strategies and corporate culture consulting services

• Recruitment consulting services to help clients identify appropriate candidates that fit within a company’s unique culture

In today's fast paced environment, remark understands that flexibility is a must. The company is therefore committed to secure the kind of flexibility and efficiency required in these times.

remark promises to remain attuned to all of its clients’ needs and guarantees a commitment to innovation and inventiveness. New concepts, methods and ideas will be central to the company’s strategies.

Contact: Joumana Brihi Ext: 3107

Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it