 Cyril Joudieh, winner of an Incubation Award in 2007, has recently established his technology start-up, C-Metriks, in Berytech. We met with him for an interview.
Holder of a higher degree in Computer Sciences, Mathematics & Physics, and armed with a number of years of experience in a multinational environment, Cyril succeeded in developing a unique software mainly for market research firms and providing various services in dashboarding.
Corine Mehanna: Who are the companies that should buy your software and why?
Cyril Joudieh: Most of the products or solutions that we provide are geared into market research. I have developed for each customer a solution; our main customers are market research firms, field agencies, statistical companies and small to Medium trade/service companies. The software has many advantages: It removes mundane tasks, provides standardized reports, it builds business intelligence in the software in order to provide insight into data from all possible angles. And these tools help managers gain approach into their business data and take precise decisions that impact enterprise performance.
CM: How are they different from competing solution?
CJ: Each one is different in a way:
Survey Analysis and Dashboarding has no comprehensive competitor, only modular substitutes. As for Revenue Analysis, it is easy to use; yet does not require training. It is efficient, customizable and standardizable. The software Qualitative Analysis (Focus groups) has many competitors; what makes it different is that you can find 3 languages: Arabic French and English.
Task Reporting: sold at competitive price, does not require training, very easy to use. For Customized reporting and Automated Presentation Preparation we meet the client demand; also a textual analysis is available.
CM: How are you planning to develop and promote your software?
CJ: First of all, it is important to mention that being hosted at Berytech helped me a lot to start promoting my software.
I have already partners; besides, I am looking to uphold it through resellers, new partners and clients, so in this way they encourage my software to other clients and their partners and so on.
CM: Considering that you have acquired your experience via your work in a company; why have you decided to become an entrepreneur?
CJ: Working in a company as an employee makes you feel that there is a potential to a certain limited growth. As a matter of fact, I noticed that the market is in need for dashboarding tools, thus I decided to build up the software.
CM: How Berytech did help you?
CJ: Berytech helped me a lot in many stages: Developing a business plan, Hosting, Clustering (we can benefit from each other) and mostly being an entrepreneur at Berytech helped me gain the trust of big entities and groups.
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